#Leadership
tl;dr: "Hooks" in storytelling fall into a few categories: (1) Raising questions but not giving the full answer. (2) Sharing the stakes of a story but not giving away the conclusion. (3) Sharing a shocking truth but not yet explaining how it’s possible. Techniques used include varying speed, volume, enthusiasm, energy, using staccato and rhythm, and mastering the art of pausing.
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