tl;dr:“We transitioned to being fully remote during the first pandemic in 2020. It worked out great in the first year, started losing its sheen in the second year, and became detrimental to creativity and collaboration by the third year. It failed for us in the most critical areas. We then made the collective decision to switch to a “hybrid” mode, where about 10% of us involved in creative and decision-making endeavours now come to the office three days a week while 90% of us continue to be fully remote. The hard lesson is that effective, long term remote work requires specific skill sets and DNA to pull off.”