tl;dr: Over the past 15 years shipping products for Heroku, GitHub, and now Vercel, I've learned a lot about what developers need to succeed: (1) Minimize switching contexts. (2) Remember, you are a chef cooking for chefs: Respect the craft. (3) Automate anything that can be automated. (4) Optimize for time to code. (5) Be mindful of breaking changes. People’s services depend on your services. (6) Don’t bury the lede.