tl;dr:Q&A, including what traits, skills, and habits should an engineering team focus on: (1) Conway's Law: make sure your org and code are structured to represent the product you want to delight customers with. (2) Dunbar's Law: humans can maintain a certain number of social connections, so keep teams & interactions within this number. (3) Have small groups where they know what they’re doing, are allowed to make decisions about it, and have a connection to the customer.