tl;dr:"There’s an ironic duality to most memes: the more niche they are, the more funny they tend to be… This presented an extremely common problem: I could never find the niche memes I wanted to send folks when I needed them most. Mid-conversation, spur-of-the-moment memes were always impossible to find. Scrolling through hundreds of saved images in my phone is not efficient searching as it turns out, so I decided to try to better solve the problem.”