tl;dr:Noah emphasizes that not all product problems can be solved through data-driven experimentation alone, advocating for intuition and judgment in tackling complex challenges. He advises focusing on individual decision-making rather than being swayed by overall outcomes, a concept known as "resulting." Noah outlines a three-step process for quality decision-making: sharing context, building trust, and factoring in risk. He also introduces the 70:20:10 product roadmap rule for diversifying risk. 70% of efforts should focus on core products, 20% on emerging products, and 10% on experimental ideas. Finally, Noah highlights the importance of well-defined organizational values, like taking bigger, bolder bets and humility, to foster a culture conducive to impactful decision-making.