tl;dr:“Experimentation is an invaluable decision-making tool, and at Canva, it’s a pivotal step in our product development process to quickly test ideas, measure impact, and safeguard the customer experience of over 100 million monthly active users. We split our experimentation platforms into 2 core components: (1) Experiment setup: Creating feature flags and assignments. (2) Experiment analysis: Measuring the impact of the change. In this blog post, we will dive into how the second component, experiment analysis.”